Go Narrow and Deep

When you try to market to everyone,

you end up marketing to no one.

Rather than going wide and thin on features,

go narrow and deep.

Rather than going general on copywriting,

be specific.

Focus on early adopters,

not your total addressable market.

Definitely not your adjacent markets.

Going narrow and deep

does not shrink your potential market,

but grows it.

Specificity does not turn away adjacent customers,

but provides a reference model that showcases you at your best.