Move the Free Line

Try before you buy is an age-old marketing tactic.

It gets people to experience what you have to offer

for FREE – before committing.

But when deciding what to give away,

we tend to give away our least valuable idea – content, feature, etc.

We want to protect our most valuable ideas behind a paywall.

Instead give away your most valuable idea.

This is the concept of moving the free line.

From your prospect’s perspective,

When they see how valuable your free stuff is,

They wonder how much better your paid stuff will be.

Getting your prospect’s attention is the initial battle.

Lead with your best foot forward.

Credit: Eben Pagan