How to Be a Better Hooker (in Writing!) — Guest: Mary Buckham

We have the perfect attention-getting cover, and readers are clicking to read more. We have a great back-cover blurb, and readers are buying our story. We’re good to go, right?

Not quite. We want readers who start our story not be able to put it down. We want them to get to the end of our book and love our storytelling so much that they can’t wait to buy the next one.

In short…

Our intriguing cover turns a browser into a shopper. Our interesting blurb turns a shopper into a reader. Our comp...