Marketing 101: Creating a Strategy — Guest: Jennifer Fusco

We’re probably all familiar with the idea that the “author world” isn’t just about writing anymore. We need to engage with readers on social media, think about branding, come up with marketing plans, etc.

Even if we’re traditionally published, we often have to “fill in the blanks” for promoting our work, as publishers don’t do nearly as much as they used to—or as much as they say they will.

Whether we want to push our publishers to live up to their promises, hire a marketing team to help us,...