Cross-channel Media Interactivity

With Rowling’s announcement of Pottermore, we are looking at a truly transformational landscape for reading, not just publishing.

http://gigaom.com/2011/06/29/pottermore-future-of-publishing-or-club-penguin-for-potter-fans/

Although Wolf’s article really talks about how Rowling’s move harkens to the very fast-moving changes facing the publishing industry, it also has profound implications on the way we read. I have written before about the transformation of the reading experience (books in co...