Three Barriers to Strategic Communication

When we fail to tap into cultural awareness, we risk being misunderstood, and make mistakes that could be avoided if we would have invested the energy to understand the rules of the game, or the expectations and norms of the culture. We can all imagine how difficult it would be to move to another country with different cultures. The same is true in the workplace. When new employees join the company, they are entering a little bit of culture shock until they develop cultural awareness.