The 5 Levers of Change (Part 2) Measurement

I remember a leadership challenge I faced years ago. We had a goal to be ranked #1 by our customers in 25 markets around the country. We had been pursuing this for several years and we knew we were close. When we received our scorecard, we had met our goal in 23 of the 25 markets. The two markets in which we were lagging were my accountability.

What would you have done? We changed our behavior – we invested more resources in the markets in question. We doubled our efforts. The next time we che...