Value-Unique Trumps Value-Added

Value-added literally means taking what the customer expects and adding more. As new value is added, up also go the customer expectations setting up a path to a dead-end street. At some point, the additions exceed what is cost-effective. The solution: innovative service (value-unique)! There are unlimited ways to surprise customers. And, there is far more “bang for the buck” in a simple but unexpected surprise than taking the predicted experience and simply adding more. Innovative service tha...