The Tactile Side of Innovative Service

During the 1960’s, except for the Sears Roebuck catalog, store shopping was about the only means for acquiring merchandise. Well, there was the ice cream truck and Farmer Brown who sold their products through the neighborhood. But, they only came through on Saturday, ringing a bell or playing a calliope song like the piped piper. Customers wanted to feel the product to help gauge its quality.

Today, we go online in seconds (without trying to find a parking space). We can go directly to the ite...