3 Things Customers Want to be Able to TRUST About You

Ethical marketer Lynn Serafinn discusses how our customers come to trust us, and how old-school marketing methods meant to build trust can actually destroy it.

Back when I started my current practice in 2007, I had been away from entrepreneurial endeavours and marketing for a few years having spent the past 8 years in the educational sector. When I returned to the world of business, everything had changed. In the late 90s, having an online business simply meant having a website. In the ‘old da...