From Marketing to Sales – What Happens When MONEY Steps In?

Lynn Serafinn shows how money is the 3rd party in the relationship with our customers, and how our relationship with money influences how we run our business.

In my work as a marketing consultant, I work with a lot of business owners who want to build their online platforms through blogging, social media, partnership campaigns and other strategies. In the early phases of our platform building activities, the focus is primarily upon establishing their brand identity, gaining social media follow...