Expert Salesmanship OR Just Plain Manipulation?

7 Graces co-director Nancy Goodyear challenges strategies recommended by many sales & marketing gurus, and suggests a more human, customer-focused alternative.

I recently read The E-Myth Revisited by Michael Gerber – a renowned ‘classic’ on entrepreneurship – and I have to say that I found it fascinating and exciting. It really helped me to look at The 7 Graces Project CIC and see what my co-director, Lynn Serafinn, and I needed to do to get the organisation up and running in a sustainable man...