Purpose Matters

From time to time, I have the opportunity to help a team, business or non-profit agency answer the question: Why do we exist? I’m always delighted to help, but the irony is that I never know the answer to the question. All I can do is poke, prod and ask a few questions along the way.

I also find it interesting the number of organizations I’ve encountered over the years who have no purpose – or at least they’ve not stated one. I’ve even met leaders who’ve said, “We don’t need a purpose.” When I...