Optimize Title Tags for SEO
Optimize Title Tags For SEOThe HTML title tag is used within your web page source code to assign a title to each individual page on your website. These tags provide information that is used by a web browser to display the page title, usually in the browsers main title bar, or alternatively within the tab in the case of a tabbed browser.Search engines also use the information within your title tag to help classify your page, often using it as the clickable text part of your entry when your page is displayed in search engine results.
The contents of your title tag for each page plays a major role with regards to search engine ranking. Optimizing these tags for search will give you a boost in rankings on its own and so should not be overlooked.
Optimize the title tags for each of your individual web pages, as described below; .
Create unique title tags for each page on your site. Each page on your site should have its own distinct title that is unique throughout your site.
Use brief, but descriptive titles that accurately describe the page's content. Include your keywords first and then your site name, as in the examples below:
Examples:
<title>keyword1 keyword2 keyword3 - sitename</title>
<title>1992 MX5 Wing Mirror – Bobs Car Parts</title>
The title tag should be placed within the head section of your web page, between the opening <head> and closing </head> tags as shown below;
<html>
<head>
<title>Example Page Title</title>
</head>
<body>
...
</body>
</html>
Use 70 characters or less for your title tags as longer titles will be truncated by search engines in most cases. It is important to include relevant keywords for the page, but do not repeat keywords more than twice within a page title.
Refrain from the use of all uppercase characters within your page title and avoid the use of strange or unusual symbols.
Remember to make sure each page title is unique within the scope of your website, contains your keywords, and is relevant to the contents of the page, when you optimize title tags.
Want to know more? This article is a excerpt from our popular SEO Book: DIY SEO & Internet Marketing Guide, available in both Print and eBook format from Amazon.For for more useful website promotion tips, tricks and resources be sure to check out our other SEO Books & Publications, and join our FREE SEO Newsletter.
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