Optimize Description Tags for SEO
Optimize Description Tag for SEOEach individual web page should have a HTML meta description tag, again located within the <head> section of your web pages, describing the actual content contained on the page. This description text is often used in search engine result pages (SERPs) to describe the page within results, and usually shown beneath your page title in search listings.As with page title tags, search engines may use this information to help classify the content or topic of the page, and so should be considered a major SEO ranking factor. You should ensure that all your web pages have unique, relevant and search optimized meta-description tags before moving on to the next item in this checklist.
Example:
<meta name="description" content="Click to buy MX5 wings mirrors and other great parts via our online store. Huge discounts at Bobs parts!">
The description tag should be placed within the head section of your page, i.e. between the <head> and </head> tags as shown in the example below;
<html>
<head>
<title>Example Page Title</title>
<meta name="description" content="Example Description">
</head>
<body>
...
</body>
</html>
Try to make your page descriptions engaging to the end user as well as optimizing for search engines. Remember that this, combined with your page title, is often the first thing a user sees of your website, listed among other similar listings, so make it stand out from the crowd!
For best SEO use less than 160 standard characters for your page description tag, and again try to integrate your targeted keywords. Try not to repeat your keywords too often (more than twice) and ensure it is readable and would make sense to a human reader who is less likely to click through to a site with a nonsense description.
Finally, remember to include a call to action within your page description, or something else to entice a user to click through and visit your website.
SEO 2014 is our latest SEO book containing essential information for good search optimization practices along with details on how to recover from Panda, Penguin or Google Manual Web Spam Penalties.
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