Astroturfing: The Source of Zombie Memes in Publishing?

Why are there so many zombie memes in publishing? Why is there so much groupthink? It might be because the industry isn’t particularly diverse. Or it could be that book-lovers are nostalgic types who are automatically wary of change.

But I suspect it’s astroturfingby the publishing establishment, a practice admitted to last month by YS Chi, chairman of Elsevier and president of the International Publishers Association, in paragraph six of this article.

For the click-lazy, here’s the money quote...