To some businesspeople, networking is something to try when they’re hurting for business. However, networking is actually a primary strategy for generating business relationships that lead to more referrals. When done correctly, networking is a proactive strategy for business growth, not a reaction to slow business. I think the most important single idea in networking is to do what others don’t. Doing what others don’t gives you an edge. It can position you head and shoulders above your competition. It helps you stand out in a positive way and, when you do, people are attracted to you and your business, ...
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Published on December 02, 2013 06:00