The concept of gamification (the use of gameplay mechanics for non-game applications) has taken businesses by storm over the last couple of years. It seems that no matter where we turn, there is another badge to earn or another level to complete. But these aren’t tied to the latest version of Mario Kart. Rather, these achievements are tied to using a service or shopping at a store. And that is what makes them so powerful.
Consider services like Foursquare where you achieve badges by checking i...
Published on October 12, 2013 01:10