Make Your Story Great

A recent article from Business Insider(which, in turn, is a reprint from Sparring Mind)lists 5 great things to make your story better. And like I have written before, the article makes a case for why storytelling is so important to marketers and businesses today:

How Stories Affect the Mind:It would be nice to be able to ethically influence people into becoming more favorable about your offering, right?

Of course! The question then is this…

According to research by psychologistsGreen & Brock, th...