Employers Can Be More Social When Looking for Help
Did you know that 92% of employers use social media to hire employees (according to a survey by Jobvite?
The most popular social media tool is Facebook, followed by Twitter as a close second. Using social media to look for qualified candidates is quick, easy and almost always free.
Qualified candidates also understand the importance of having social media accounts, so you as a business owner are more likely to get the people on board who will make a difference in your company.
Why social media?
The amount of qualified candidates you will reach through social media is astronomical.
Facebook has more than 700 million users, and sites like LinkedIn allow you to do specific searches to find the exact candidate you’re looking for. Seems overwhelming, but there really is no better way than by means of social media to hire future employees.
How to use social media when looking to hire
There are dozens of ways to use social media when looking to hire.
You can post the job opening to your Facebook, Twitter, LinkedIn and blog, have friends ‘share’ the posting to their social media sites to get your ad in front of even more potential candidates and even search for the candidate yourself on sites such as LinkedIn.
You can use social media to brag about your company and the fun atmosphere you provide, plus share that your company offers an incredible benefits or bonus package. The more you share and show off your company, the more qualified candidates you’ll attract!
Being successful at hiring via social media
Hiring via social media, though relatively easy, is not for inexperienced companies who don’t have an online presence.
The best way to make hiring via social media effective is by building and maintaining and online presence that separates you from the pack. As with anything, though, this takes work. You’ll need to spend a good amount of time networking online in order to come into contact with as many businesses and individuals as possible.
The bigger your social media network, the more likely you are to be successful with finding qualified candidates. If you can afford it, you may even want to consider hiring someone to specifically handle your social media accounts.
Other ways to find qualified candidates
Another great way at finding qualified candidates is through current employee referrals.
Ask your best employees if they wouldn’t mind using their social media accounts to post job openings at your company. Most people won’t mind doing this at all, and you may land yourself an extremely qualified candidate. You could also consider offering a small bonus to current employees that bring in (and get hired) qualified candidates.
Remember, the only way you’ll be successful with hiring via social media is if you’re a large force in the online world. This takes time, commitment and knowledge.
If you’re in the process of building a company, jump on the social media bandwagon as soon as possible.
You don’t need to wait until you’re ‘established’ in order to get a company Facebook page or Twitter account.
In fact, the sooner you dive in, the more success you’re going to have with social media (this not only goes for hiring, but also for growing your business and making sales in general).
Photo credit: luc.edu
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