Getting Real with Social Media
Social media isn’t really just for being social anymore.
It’s turned into a professional method for reaching more customers and bringing in more clients. You can hardly find a company any longer that at least doesn’t use some form of social media to its advantage.
In some fields, this is even more advantageous than others. Real estate is a big one for social media, and more and more of the big Realtors are utilizing it for their marketing needs.
Buyers and Sellers
Buyers, as well as sellers, use Facebook, Twitter, YouTube and other forms of social media in their search to buy or sell.
Realtors need to up the ante and use it as well or else they might get tossed aside. Sellers can post on social media with video, interactive feedback, and more, and of course, the buyers can even look inside homes now before any realtor lets them in with a key.
So what should realtors do?
Realtors need to incorporate social media into their daily work.
Set up informative social media accounts, including Twitter, Facebook, Pinterest and YouTube. Not only do Realtors need to feature their properties, but they also need to feature themselves.
People like to work with someone they mesh with, and often will check out profiles before working with a Realtor. If one doesn’t have an up to date profile, it could be a deterrent, showing that their work may not be up to date.
Make it easy
If you go to some of the big name Realtors around, you can gain some easy insight on their social media game, which gives you an idea of how current they are.
For instance, on Coldwell Banker’s homepage, you immediately see the social media icon widget bar, and it’s quite full. They’ve got Facebook, Twitter, YouTube, Pinterest, Google +, and WordPress.
Likewise, ReMax has Facebook, Twitter, Google +, YouTube, LinkedIn and Pinterest. Keller William’s home page is embedded with a YouTube video of seller secrets as well as a widget bar featuring Facebook, Twitter, YouTube, Photobucket, Flickr, LinkedIn, Pinterest as well as a blog. And it’s not just homes being featured – you can learn about tips for selling or buying, current trends or top areas to buy in. As a buyer or seller, the social media is at your fingertips on these sites.
From there, you can get to individual Realtor’s pages, and these should have the same widgets for social media.
A Realtor should be featuring new home listings on social media, as well as proudly showing sold homes.
Social media is a place to boast successes, and as a Realtor, you want to showcase yours. This way prospective and current clients can easily see your achievements as well as what you do to sell or find just the right house.
A Realtor needs to utilize social media; it will save him and her time as well as the time of their buyers and sellers.
It’s easy, it’s helpful and it’s how the market is working now.
Use it and use it well. Your business will thank you for it.
Photo credit: encore-realty.com
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