How To Become An Authoritative Figure Within Your Niche
When trying to become an authoritative figure within your niche, people will turn to you for information and advice. In short,you must become the trusted source of information within your specific niche. There are a number of ways to become the authority on a particular topic, ranging from being first to report about a recent event, to building a relationship of trust with your audience.
First on the scene
Timing is key, being an authoritative figure in your niche means that people turn to you when looking for breaking news. Twitter is key here, real time updates help to provide concise and informative information, complimented by a clear profile with backlinks to a well informed blog or website. When people are coming to you when they are looking for the latest news for their particular interest, it is more than likely that they will want to read more than just 140 characters, having a informative blog to back up your tweets will convert one time viewers into regular readers.
Being first to report can also mean being first to create a valuable and interesting piece of content that people want to read and discuss. When things happen that are related your specific area, it may be unhelpful to make a simple statement that many others will be making, take the time to be original, put time and thought into an original piece of content that will start a discussion. People will come back time and time again for interesting, thought provoking and good quality content and it is these people that will eventually come to think of you as an authoritative figure within your niche.
Quality not quantity
An authoritative niche figure
In order to become an authority figure, trust is key. Clear, well informed and quality research will have people coming back again and again. Once the trust of a few has been gained, it is likely that they will refer you on to their friends and colleagues, expanding your audience of trusting readers. Making sure your content is of a high standard is important, particularly when it comes to facts and figures. Content that is factually correct increases trust and helps build an audience that comes to you for well researched and interesting content. When it comes to becoming an authoritative figure, sometimes all it can take it a double checking of the facts, when this is sorted, you wont need 3 posts a day to have people reading your blog. This being said, it is important to be regular with your content, even if it is only a post ever other day.
Are you experienced?
Professional experience, or at the very least thorough professional knowledge will help people view you as an authority figure within your niche. When they can see that you are well informed about a topic, particularly professional knowledge, they view you as a reliable source of information that has a real insight to the topic that they are interested in. Whilst many people don’t have the knowledge right now, the internet is home to more than enough resources to inform themselves about the industry side of their particular niche. From this point onwards, they can use this knowledge as a base to create interesting and quality content that people will trust and value
People interested in your particular niche may be spread all around the internet, on blogs, on twitter even Reddit or Facebook, so don’t forget to have an online presence in places that people talk about your niche. This doesn’t necessarily mean your content needs to be stored in these places, but having a page or profile where people can find easy links to your niche content will help increase readership. It also might be worth considering web marketing to promote your content, this, however can be a daunting task, one that needs to be done properly. Sometimes it is worth looking into what an online marketing company can do for you in terms of SEO or advertising.
[image error]
