Why You Shouldn’t Focus on Sales and Leads With Your Content Marketing (Yet)

Posted in MarketingStorytelling

Marketing has long been thought of as the “warm and fuzzy” of the business world. The fluff. But over the past few years, as marketing has shifted to the digital world where everyone leaves fingerprints (and it’s much easier to measure marketing effectiveness) data has become more important. Marketers feet are being held to the proverbial fire: prove that what you are doing is driving leads, driving value, and most importantly, driving revenue.

Enter Content Mark...