Understanding Mobile Behavior

Posted in HumanTechnology

I see a lot of startup companies right now focused on two types of mobile activities: content consumption and content interaction.

What I haven’t seen successfully implemented (or implemented well), though, is an integration of these activities into mobile behavior.

If we all believe that users are going to want to access content when they are away from their PC (check out this picture) then the first question we must ask is, “how does that access work?” Is it through a...