So You Want to Launch a Kickstarter Campaign

I think one of the reasons 56% of Kickstarter projects fail is because people tend to believe it goes:


Have idea.
Click 'Publish.'
Rake cash.

But a Kickstarter campaign, a good one, is a lot of work. Not as much work as writing a novel, but it's not something you just post on a whim. Before you click "Launch," you need to know (or have) ALL of the following.



WHY KICKSTARTER?

This is every backer's first question: "Why are you coming to me for money instead of doing it yourself?" There are...