Gorillas Shouldn't Play with Matches

This article tells the story of a house fire in Hampton, New Hampshire. The photo that runs with it is amazing.

Why is that man dressed as a gorilla? The caption explains it:

Wayne McGowen, who was sleeping in the basement of the house when it caught fire, watches firefighters at the scene along with neighbor Kali Burns, who was dressed as a gorilla.

Wait, that doesn't explain anything! Luckily, I kept reading to the article's end:

Kali Burns, who lives next door, ran up and down the street...