The Science of Persuasion

A friend directed me to this great video on persuasion. It's about the psychology behind why people make decisions, and how you can ethically apply these concepts to persuading people to do what you want. This is ridiculously useful if you're trying to get somebody to buy something (like, say, a book you wrote), but it also applies to things like getting people to follow your blog, critique your manuscript, or blurb your novel.



(You can use them unethically too, of course. That's the problem...