What To Do With a Bad Review

I once stated that I thought it was possible to respond to a negative review in a positive way (see the first footnote of this post). I am now rethinking that theory. Here's what happened to an author I know.



(Names and most specifics have been wiped, just cuz I don't want things to get worse):



1. A Reviewer posted a bad review of the Author's book on a popular book site.

2. In the comments, Reviewer picked out a couple users who liked the book (and had little or no other activity on their...