ROTH Conversions and Fixed Index Annuities

I am beginning to develop a ROTH conversion strategy. I am 65 and have 10 years before RMDs kick in.  I see various people/organizations talking about using Fixed Index Annuities as a vehicle for ROTH conversions.  As I understand it, the insurance company will give you an immediate cash bonus up front when you set up the annuity. This bonus could typically be 15-20% of the actual amount you set up to be rolled over.  The pitch is that the cash bonus will pay from the conversion taxes, so you do not have to pay for the taxes out of your capital. Has anyone looked into these and used this technique?

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