A Pipe, Patches on My Blazer, and an Ascot from James W. Ziskin

As writers, we are often told that promotion – publicity and marketing – is half  the game. Are you aware of other writers’ promo influencing you?

I may have a defective memory, but I don’t recall many of the biggest-name authors facing the challenges we of the hoi polloi do to promote our books. Sure, they fly around the country and appear at pre-arranged, publisher-sponsored events, glad-handing and suffering through long interviews and ayto graph sessions. And they do spots on network morning s...