The other half of the game

As writers, we are often told that promotion – publicity and marketing – is half the game. Are you aware of other writers' promo influencing you?

by Dietrich

Writing fiction requires a creative spark, a curious and vivid imagination, a badger-like dedication for the countless hours of research, plotting, writing and rewriting that goes into shaping a novel. How many of us really put the same oompf into the marketing and promotion side? It’s a head-scratching thing, and I admit I’m often perplexe...