Readers, Bookstores and Social Media - The Joys and Sorrows of Book Promotion, by Harini Nagendra

As writers, we are often told that promotion – publicity and marketing – is half  the game. Are you aware of other writers’ promo influencing you?

I was told this for a long time. And I do believe that publicity and marketing play a major role in the success of books. But now that I've been writing and publishing books, both fiction and non-fiction, since 2016 - I've come to realise that as an author, one has very little control over the kind of publicity that is needed to really push book sales. ...