Leverage the Science of Storytelling to Close More Deals, Faster

Storytelling is a game-changing strategy in sales, scientifically proven to turn passive listeners into engaged prospects eager to hear what comes next. As Gartner points out, “Every good sales presentation is built on top of a good story.”

But why exactly do stories work so well?

Imagine this: It’s a busy Wednesday afternoon, and you’re the fourth person to present your solution to a major technology firm. The executives, who’ve been scrolling through LinkedIn on their phones, barely glan...