A Storytelling Speaker’s Secret Formula For Business Storytelling To Increase Sales

Remember when, despite its inherent challenges, sales was mostly a numbers game, a straightforward pitch, a handshake deal? That world has faded. Today, we’re navigating a sales landscape that is radically different, reshaped by seismic buyer behavior shifts post-COVID. As you’ve no doubt discovered the hard way, sales teams face a reality where old methods no longer suffice. The straightforward pitch falls on deaf ears, the handshake deal is a relic of the past, tight budgets prevail, sales cyc...