The phone call is a valuable and powerful tool, especially in sales; however, it should be used with empathy and diligence. People don’t like being interrupted by the phone. It is the equivalent of someone showing up unexpected at your front door. Modern-day etiquette is to email first and set up a time to talk. Unless you know someone specifically prefers emails or text over voicemails, honor their preference. Particularly when confirming information, it is better to over-communicate. Voicemails and texts get ignored less often than email accidentally goes to spam.
Published on March 21, 2024 00:00