How to Present a Winning One-Page Proposal

Concise communication is a key ingredient in any winning sales process. For this reason, you need to make a thoughtfully drafted one-page proposal a no-exceptions best practice. That one-pager needs to focus on the “why” more than the “what,” “how,” “how much,” or “when.” It’s the document that gets your prospect motivated to move forward. I’m often asked what’s the best way to present that one-page proposal to your prospect. Should you deliver a hard copy in-person, walk the prospect through it, and offer to field questions and comments? What if social distancing (or just scheduling) makes it impractical to present your proposal in-person? Could you email the one-pager and then follow-up with a phone call to close the deal?