5 Tips to Make Cold Calls Work

One of my first sales jobs was cold calling from lead lists. On the average day, I would dial 200 numbers, have 40 conversations, and send literature to about 10 of the folks I was able to reach. That was my quota. I only met a handful of the more than 200 folks who became my clients during my two-year tenure there. Virtually all of our transactions were done over the phone.