Strategies for Integrity and Fair Play that Improve the Bottom Line

As sales professionals, we’re always striving to increase the profitability of our businesses. Amidst the hustle and bustle of business, it’s easy to become so focused on “closing deals” that there’s little time left to invest in our own reputations. The reputation of a company can make or break its long-term success and profitability. If you think of reputation as a form of capital, it becomes apparent that it is – like anything else affecting a company’s success – an investment necessity.