Sell with Rapport

Think for a moment about your relationship with your prospects and customers. Do your customers think of you as a friend? Do you try to develop friendships with your new prospects? If so, you actually may not be positioning yourself for success in sales. People don’t buy from friends – they buy from people they trust to deliver. It’s fine to be friends with your customers; however, if you don’t – first and foremost – prove yourself as the most trustworthy and professional product or service provider, the sale will go to someone who does.