Why short books?
In today's fast-moving business environment, C-suite executives and entrepreneurs alike are often strapped for time. (I experience this, and I bet you do, too.) Lengthy books can seem daunting and may not fit easily into their schedule. They may purchase an ordinary-length book but may never get around to reading it.
If you’re using your book as a “big business card” to generate leads, this is bad news. However, shorter books (50-100 pages) offer a solution. And can do the job better than a traditional book.
Short books can often be read in a single sitting (the average person can read a 100-page book in less than 3 hours), making them an appealing choice for busy professionals who want to gain new insights and perspectives without having to devote too much time.
Imagine what would happen if it was YOUR short book that ideal prospect you’ve had your eye on decided to read.
Do you think they might be interested in having a conversation with you about how you can help them solve a problem you discussed in your book?
By offering a short book instead of a longer one, you're more likely to capture the attention of busy C-suite executives and entrepreneurs who may not have the time or desire to read a longer book. This can help you generate leads and book sales conversations more effectively and efficiently, ultimately leading to more business growth and success.
Sounds like a pretty good deal, right? Well, wait for tomorrow when I’ll be talking about how that short book can demonstrate your expertise efficiently and effectively, as well.
Want my help creating a lead-generating short book? Apply for one of the 25 seats in the Authority Building Short Book Jumpstart, a tailored workshop that will get your client-attracting short book on the fast-track to completion. DM me for details.
If you’re using your book as a “big business card” to generate leads, this is bad news. However, shorter books (50-100 pages) offer a solution. And can do the job better than a traditional book.
Short books can often be read in a single sitting (the average person can read a 100-page book in less than 3 hours), making them an appealing choice for busy professionals who want to gain new insights and perspectives without having to devote too much time.
Imagine what would happen if it was YOUR short book that ideal prospect you’ve had your eye on decided to read.
Do you think they might be interested in having a conversation with you about how you can help them solve a problem you discussed in your book?
By offering a short book instead of a longer one, you're more likely to capture the attention of busy C-suite executives and entrepreneurs who may not have the time or desire to read a longer book. This can help you generate leads and book sales conversations more effectively and efficiently, ultimately leading to more business growth and success.
Sounds like a pretty good deal, right? Well, wait for tomorrow when I’ll be talking about how that short book can demonstrate your expertise efficiently and effectively, as well.
Want my help creating a lead-generating short book? Apply for one of the 25 seats in the Authority Building Short Book Jumpstart, a tailored workshop that will get your client-attracting short book on the fast-track to completion. DM me for details.
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