A Good Book Isn’t Enough

Alas, writing a good book isn’t all you need if you want your book to grow your business. I have some of those, but they have nothing with what I do in my business! Therefore, my ideal readers for those books are probably not my ideal clients.

So, what do you need? You need a book that aligns with who you are, what you do, and what your ideal clients are looking for. That last part is key – don’t give them what you know they need, give them what they are searching for first.