Make Your Pitch Memorable

When you’re developing a quiver of elevator pitches, one of the key things to consider is whether or not your pitch is memorable enough to be worth repeating to others. It is one thing to capture your prospect’s attention; however, if they cannot repeat it, you are squandering a wonderful opportunity to make that message go viral. A few years ago, I was teaching the weeklong Efficiency Sales Professional™ Certificate Boot Camp to a group of four controls companies that had hired us to do a command performance for their teams. When we got to the section on elevator pitches, I had each person take some time to write down an elevator pitch to test out on the class for feedback.