The Rule of Three

In keeping with yesterday’s blog about creating memorable and repeatable elevator pitches, your pitch should also adhere to the “rule of three.” If you’re not familiar with the “rule of three,” it’s the concept that people are comfortable with things that are grouped in threes. I’m sure you can all think of numerous real-world examples of this concept – “Location, location, location,” “Lights, camera, action,” “Reduce, reuse, recycle,” “Veni, Vidi, Vici,” “Three blind mice,” and so forth.