What the humble bowerbird can teach us about marketing

Why is Apple like the bowerbird?

The bowerbird, an inhabitant of Australia and Papua New Guinea is a great marketing metaphor that every business owner would do well to learn from. In fact, I wouldn’t be at all surprised if even the late, great Steve Jobs himself had been secretly influenced by this fascinating avian character.

In essence, this little creature has developed a marketing strategy that is as extraordinary as it is helpful to us here in the human world. It has harnessed the power of...