The new rules of marketing automation

I’m a big fan of automation, particularly as I hate having to do the same thing twice. I’ll go out of my way to avoid that scenario, which is why when autoresponders and email marketing came along well over a decade ago I decided that it would be a ‘good thing‘ to use them in my other business.

They’ve worked well over the years and continue to serve my clients regular doses of useful information that help them make sense of issues they have. They appreciate it and the business benefits.

But her...