Reluctant Buyer

Many buyers have a tendency to talk themselves out of the sale. Your job as an energy sales professional is to make sure they don’t find a reason not to buy. Say you have a prospect that is interested in purchasing window films. Chances are they've never touched a window film in their life except maybe unconsciously putting their nose against the glass of a store window to look at the merchandise. They have no idea what a window film looks like, tastes like, smells like, or feels like. They have no idea what it costs. They have no idea that there is a tremendous variety of window film available.