How To Market A Book | 2020 Edition

Figuring out how to market a book in 2020 means grappling with a pair of imposing challenges: the multiplying complexity of book marketing and — speaking of things rising exponentially — the global pandemic, which has led to lockdowns, recessions, as well as no small amount of tragedy.

And I want to focus on that second challenge for a moment — before we dive into how to sell books specifically — because there is something rather different about this year.

Writers are generally quite fortu...