How To Sell Books in 2020 – Pandemic Edition

Figuring out how to sell books in 2020 means grappling with a pair of imposing challenges: the multiplying complexity of book marketing and — speaking of things rising exponentially — the global pandemic, which has led to lockdowns, recessions, as well as no small amount of tragedy.

And I want to focus on that second challenge for a moment — before we dive into all the ways that you can get your books into readers’ hands — because there is something rather different about this year.

Writer...