Amazon and the Myth of the A9 Algorithm

There is more nonsense written about Amazon than almost any other topic because mere mention of Amazon will get you more clicks than anything else, and the “A9 Algorithm” might be the most curious example of all.

Amazon also happens to be an incredibly divisive subject generally, one of those where little nuance seems to be permitted — and someone writing articles about Amazon tends to regularly get labeled a “shill” or a “hater,” depending, sometimes off the back of the same piece!

But t...