Going Viral: A User’s Guide

This post on making something go viral was originally written for my newsletter last year. I’m re-running some of those older emails to highlight the growing list of benefits when you sign up to my Friday newsletter. More details at the bottom.

What truly makes something go viral? It’s hard to say.

Sure, afterwards, we can all point to something — with the crystal clear vision bestowed by hindsight — and list off elements which contributed to the explosion: it had a cute dog bouncing on a...